Principles of Search Engine Optimisation - SEO
The following is just some of the important factors towards achieving a reasonable search engine ranking from the beginning, its possible to devote an entire page or more to this subject, but here is a start-up short list.
- Choice the right Domain Name - Short and/or descriptive
- Consistant look and feel to your website, the Web 2.0 style will probably work best
- Find your competitor websites, see what they are doing and do better!
- Research the best keywords, your domain name should have at least one of them
- Include a search engine friendly Site Map
- Have atl tags with photo images and graphics
- Write text content with substance, include keywords and bold text were possible
- Links to business affiliates and associated websites that are prepared to place a reciprocal link
All our websites are cross browser friendly having been tested using the following browsers:
- Microsoft IE 6, 7, 8
- Mozilla Firefox
- Opera
- Safari
- Google Chrome
We use Traffic Travis Professional dedicated SEO software to make the process of search engine optimisation that much easier, it is best used on a completed website, however there is much to be done during the development of any website.